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** Free PDF Intellectuals Incorporated: Politics, Art, and Ideas Inside Henry Luce's Media Empire (Politics and Culture in Modern America), by Robert

Free PDF Intellectuals Incorporated: Politics, Art, and Ideas Inside Henry Luce's Media Empire (Politics and Culture in Modern America), by Robert

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Intellectuals Incorporated: Politics, Art, and Ideas Inside Henry Luce's Media Empire (Politics and Culture in Modern America), by Robert

Intellectuals Incorporated: Politics, Art, and Ideas Inside Henry Luce's Media Empire (Politics and Culture in Modern America), by Robert



Intellectuals Incorporated: Politics, Art, and Ideas Inside Henry Luce's Media Empire (Politics and Culture in Modern America), by Robert

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Intellectuals Incorporated: Politics, Art, and Ideas Inside Henry Luce's Media Empire (Politics and Culture in Modern America), by Robert

Publishing tycoon Henry Luce famously championed many conservative causes, and his views as a capitalist and cold warrior were reflected in his glossy publications. Republican Luce aimed squarely for the Middle American masses, yet his magazines attracted intellectually and politically ambitious minds who were moved by the democratic aspirations of the New Deal and the left. Much of the best work of intellectuals such as James Agee, Archibald MacLeish, Daniel Bell, John Hersey, and Walker Evans owes a great debt to their experiences writing for Luce and his publications.

Intellectuals Incorporated tells the story of the serious writers and artists who worked for Henry Luce and his magazines Time, Fortune, and Life between 1923 and 1960, the period when the relationship between intellectuals, the culture industry, and corporate capitalism assumed its modern form. Countering the notions that working for corporations means selling out and that the true life of the mind must be free from institutional ties, historian Robert Vanderlan explains how being embedded in the corporate culture industries was vital to the creative efforts of mid-century thinkers. Illuminating their struggles through careful research and biographical vignettes, Vanderlan shows how their contributions to literary journalism and the wider political culture would have been impossible outside Luce's media empire. By paying attention to how these writers and photographers balanced intellectual aspiration with journalistic perspiration, Intellectuals Incorporated advances the idea of the intellectual as a connected public figure who can engage and criticize organizations from within.

  • Sales Rank: #3451674 in Books
  • Published on: 2010-11-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 6.00" w x 1.50" l, 1.75 pounds
  • Binding: Hardcover
  • 392 pages

Review
For a while [Henry Luce's] stable at Fortune included Dwight MacDonald, Archibald MacLeish, James Agee, and Walker Evans. . . . Their struggles with Luce and with one another are deftly evoked by Robert Vanderlan in Intellectuals Incorporated.'--Jackson Lears, The New Republic.

About the Author
Robert Vanderlan teaches American history at Cornell University.

Most helpful customer reviews

0 of 0 people found the following review helpful.
dry writing with some good content
By arabella
As I plowed through the vague academese of the introduction, I began to regret buying this book. However, some of the content was more rewarding, and I began to enjoy some of Intellectuals Incorporated. It is perhaps unfortunate that Vanderlan never defines “intellectual,” that his writing style is dry and that his descriptions of writer’s struggles with their moral responsibilities don’t always sound like the thoughts of real live people. However, TIME’s response to and participation in mid-twentieth-century history were important, and the descriptions of Whittaker Chambers and Walker Evans in particular are interesting.

There are many syntactical errors. “Waited” rather than “weighted” may be a publishing error (“The authors Shramm had secured were too heavily waited toward Europe”) but Vandelan really should know that “Seeking a job outside government, Fortune seemed like a good fit for Galbraith” means that Fortune was seeking a job outside government, not Galbraith. “Like many young college students, his aspirations remained vague” means that his aspirations were young college students. There are many more examples of literary clumsiness, including his sudden leaps from chronological narration to flatly-stated literary criticism, with no segues.

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