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There is a longstanding confusion of Johann Fust, Gutenberg's one-time business partner, with the notorious Doctor Faustus. The association is not surprising to Elizabeth L. Eisenstein, for from its very early days the printing press was viewed by some as black magic. For the most part, however, it was welcomed as a "divine art" by Western churchmen and statesmen. Sixteenth-century Lutherans hailed it for emancipating Germans from papal rule, and seventeenth-century English radicals viewed it as a weapon against bishops and kings. While an early colonial governor of Virginia thanked God for the absence of printing in his colony, a century later, revolutionaries on both sides of the Atlantic paid tribute to Gutenberg for setting in motion an irreversible movement that undermined the rule of priests and kings. Yet scholars continued to praise printing as a peaceful art. They celebrated the advancement of learning while expressing concern about information overload.
In Divine Art, Infernal Machine, Eisenstein, author of the hugely influential The Printing Press as an Agent of Change, has written a magisterial and highly readable account of five centuries of ambivalent attitudes toward printing and printers. Once again, she makes a compelling case for the ways in which technological developments and cultural shifts are intimately related. Always keeping an eye on the present, she recalls how, in the nineteenth century, the steam press was seen both as a giant engine of progress and as signaling the end of a golden age. Predictions that the newspaper would supersede the book proved to be false, and Eisenstein is equally skeptical of pronouncements of the supersession of print by the digital.
The use of print has always entailed ambivalence about serving the muses as opposed to profiting from the marketing of commodities. Somewhat newer is the tension between the perceived need to preserve an ever-increasing mass of texts against the very real space and resource constraints of bricks-and-mortar libraries. Whatever the multimedia future may hold, Eisenstein notes, our attitudes toward print will never be monolithic. For now, however, reports of its death are greatly exaggerated.
- Sales Rank: #2294672 in Books
- Brand: Brand: University of Pennsylvania Press
- Published on: 2011-01-21
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x 1.00" w x 5.98" l, 1.63 pounds
- Binding: Hardcover
- 384 pages
- ISBN13: 9780812242805
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Review
"Eisenstein's research is impressive, reaching far and wide across languages and centuries. Her knowledge of the history of publication engages the wealth of recent scholarship and extends as far back as Roman copyists. . . . Her breadth enables her to identify topoi and their mutations; to observe long-term trends, diminishing ripples, and delayed reactions; and to distinguish what is new or newly dressed in authors' concerns and readers' complaints."—Journal of Scholarly Publishing
About the Author
Elizabeth L. Eisenstein is Professor Emerita of History at the University of Michigan. In addition to The Printing Press as an Agent of Change, her books include its abridgment, The Printing Revolution in Early Modern Europe, and Grub Street Abroad: Aspects of the French Cosmopolitan Press from the Age of Louis XIV to the French Revolution.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Eisenstein as Gutenburg
By Bill
You may know that Socrates has his doubts about writing in any form, just as people today worry about the young and the iPads and smartphones. Quite a while later, Gutenburg and partner got into the new-famgled technology called printing. As Eisenstein makes very clear, this new way of spreading knowledge seemed incomprehensible to many and was sometimes assumed to be a ploy by the Devil to ruin us. I highly recommend this book to try to get a picture of where we have been on this Earthly journey.
1 of 5 people found the following review helpful.
A new insight
By me3p
I found the divine art to be completely different to my expectations, I have already read a lot into Guternberg's history and the rise of the printing press however this book although relatively short offered a completely new insight for me.
I also enjoyed the section on looking into the future for print and I was glad to read that for now it has a strong position in media and new markets.
I would advise this book to anyone wanting to expand on their knowledge of Gutenberg and the development of printing and the printing press.
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